Omnicom Media Group Buys FS Specialist Ptarmigan

Marcoms firm Omnicom Media Group has acquired UK-based financial services agency Ptarmigan Media, whose range of services includes fully integrated media planning and buying, market research, search and social media, and content and creative. Terms were not disclosed.

London-headquartered Ptarmigan, which also has offices in Hong Kong, New York, Singapore and Sydney, specializes in serving financial services clients in the asset management, life and pensions, banking, trading and platforms, wealth management, Fintech, and insurance sectors across APAC, EMEA and North America. The firm's Insight arm delivers sector-specific benchmarking; brand recall, competitive and sentiment analysis; industry and proprietary research, as well as offering access to its proprietary social listening tool.

Following the acquisition, Ptarmigan Media will continue to operate as an independent brand within Omnicom Media Group, led by its current management team. Ptarmigan CEO Matt Ball comments: 'Combining our expertise with the scope and scale of Omnicom Media Group's industry leading tools and technology will have an exponential impact on the value we deliver to the world's leading financial brands, bringing next level purpose, planning and performance to the challenge of connecting our clients to the world's financial decision makers.'

Web site: www.omnicomgroup.com .