IAS Teams with Criteo for Ad Safety and Quality Tool

Media measurement and optimisation platform Integral Ad Science (IAS) has announced an integration with PR and media company Criteo, offering a product for measuring onsite quality metrics for retail media.

Criteo's predictive AI-powered Commerce Media Platform solutions help clients to 'seamlessly' reach shoppers throughout their entire journey, while offering real-time, closed-loop sales measurement. IAS' software provides data which it says 'ensures ads are seen by real people in safe and suitable environments', while improving ad spend ROI for advertisers and yield for publishers. The company will now provide viewability and invalid traffic (IVT) measurement for Criteo's network of retail media partners.

Brian Gleason, Chief Revenue Officer at Criteo says the deal makes his firm 'the first to provide advertisers with transparency into their retail media campaigns', and adds: 'As more industry players come to realise the tremendous opportunity that is retail media, we remain committed to standardisation that reconciles media spend with performance and building an ecosystem that drives marketers' and retailers' business forward'.

IAS Chief Commercial Officer Yannis Dosios (pictured) comments: 'We are excited to extend our presence in the fast-growing retail media space to meet increased demand from advertisers, Through our upcoming integration with Criteo, we can enable marketers to maximise their return on ad spend through third-party measurement across the powerful retail media networks working with Criteo'.

Web sites: www.integralads.com and www.criteo.com .