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Christmas 'Bus Leaves Depot
European online agency SKOPOS market insight and Tigerprint, a part of the Hallmark greeting cards company, have launched SKOPOS Xmas SnapShots 04, an omnibus questioning 500 UK shoppers every week in the run up to December 25th.
Questions include:- have you started shopping for Christmas yet?
- if so what have you bought - food, drink, cards, wrap, decorations, tree, lights, gifts..?
- would you say you feel in control of Christmas or is the panic starting to set in?
- do you think retailers are creating a full Xmas atmosphere yet?
The service is modelled on the existing SKOPOS SnapShots online omnibus, and has space for other subscribers and sponsors.
Tigerprint Research Manager Martyn Cripps says the survey is 'an excellent and cost effective vehicle for us to establish and monitor UK shoppers' attitudes and behaviour in the lead up to Xmas 2004'. Web sites are at www.SKOPOS.info and www.hallmark-uk.com
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