First Hire for Newly Launched IR-Insights

Netherlands research-based consultancy IR-Insights has appointed long-time media, advertising and insights specialist Paul van der Veer as a Research Consultant.

Founded earlier this year by former Nielsen / GfK exec Ben van der Werf, and Naomi Muñoz Vilches, former Research Manager at DVJ Insights and PhD researcher at the University of Wageningen, IR-Insights offers brand research, concept testing, campaign evaluation, conjoint analysis, shopper insights and customer journey analysis.

Van der Veer (pictured) previously ran his own media consultancy, Coloring Media, applying neuro-scientific solutions, ad testing, face recognition and media and campaign optimization to help clients optimize and evaluate their media strategy, planning and execution. Earlier he was a Consultant at DVJ Insights; Director Research & Insights at full-service agency Media Balie; and a Media Director at Initiative, Publicis Groupe, and Universal Media (part of IPG).

In his new role, he will work closely with Vilches, who comments: 'Paul's extensive background in media, advertising and research, along with his innovative approach to incorporating scientific solutions, will undoubtedly be a complement to delivering our best insights projects. I look forward to collaborating, and together we'll continue to build a stronger bridge between research, data and media communication for our clients' success'.

Web site: www.ir-insights.com .