More Funds for Consumer Intel Firm Caden

In New York, consumer data company Caden has raised $15m in a Series A round of funding, which it will use to accelerate product development, enhance market activation and bolster its team.

Caden was launched early last year by former Salesforce exec John Roa (pictured). Its platform provides consumers with control over their data via a mobile app, and enables them to earn a profit by sharing parts of it with brands, while never relinquishing ownership of that data. Brand partners are provided with aggregated insights, personalization, recommendations, data cleansing, inference, identity and other benefits via a proprietary Knowledge Graph platform - all with specific opt-in consent from the user.

The company also recently announced the launch of Caden AI, a personal assistant that is able to automatically train on a user's media consumption, purchases, travel, exercise and other attributes. For the enterprise, the firm's data set is made available through an intelligence suite called CadenOS, allowing customers in financial services, ad tech, AI and other sectors to tap into a 'hyper-panel' of consumer behavior.

New funding was led by Nava Ventures, with participation from Jerry Yang's AME Cloud Ventures and more than half a dozen others. Roa comments: 'We are thrilled to have secured this milestone investment round, validating our value and potential. With the support of our new and existing investors, we intend to transform the consumer data market by building the most ethical, actionable and valuable data intelligence company in the world'.

Web site: www.caden.io .