QMS Unveils DOOH Post-Campaign Analysis Tool

In Australia, outdoor digital media company QMS Media has launched Performance+, billed as the first audience based post-campaign analysis tool for the country's out of home advertising sector.

QMS operates digital and static large format billboards, exclusive street furniture, retail, transit, airport and ambient advertising, along with print production, and in February 2020 launched an 'intelligent' data and insights platform called DYNAMiQ.

QMS says the new Performance+ product will further enhance audience accountability and transparency in the execution of DOOH campaigns, offering advertisers guaranteed audience metrics. The tool was created in conjunction with technology partner Hemisphere, and also taps DSpark mobility data to provide a dynamic view of campaign audience volumes, along with a deeper understanding of their profiles.

Christian Zavecz (pictured), the firm's Chief Strategy Officer, says of the launch: 'Performance+ is a natural evolution for QMS as we continue the transition from asset to audience transacting for clients. With the increased role and relevancy that DOOH continues to deliver, we identified a need to act more like other broadcast channels in the way that we guarantee and showcase actual campaign audience delivery'.

Web site: www.qmsmedia.com .