1WorldSync Buys Online Ratings and Reviews Specialist

Chicago-based product information tech company 1WorldSync has acquired PowerReviews, which helps clients gather and analyse user-generated ratings, reviews and other content.

1WorldSync focuses on 'product content orchestration' technology, helping brands and retailers manage and standardize both internal and consumer-facing content, including product descriptions and data, to boost sales online and in brick-and-mortar stores. In March, the company acquired eCommerce tech and analytics company Webáta, for an undisclosed sum.

PowerReviews allows big brand clients to capture customer product ratings and reviews in larger volumes, then analyze and benchmark the data to optimize UGC programs, and improve product quality and customer experience. The company was exclusively advised in the transaction by NYC-based investment bank BrightTower.

Steve Sivitter (pictured), CEO of 1WorldSync says the acquisition makes his company 'the only provider that can help brands and retailers orchestrate all areas of the content you see on an online product detail page (PDP)'. He adds: 'User-generated content, whether ratings and reviews, Q&A, images, or videos, are critical to the e-commerce shopping and buying experience. Our ability to now offer these capabilities to our more than 17,000 customers is a key addition to our capability set'.

Web site: www.1worldsync.com .