NumberEight Launches ID-less Targeting Tool

British-based behavioural intelligence platform NumberEight has unveiled an ID-less ad targeting product, Euclid Lite, allowing users to pitch ads based on age and gender without the use of any kind of personally identifiable information.

NumberEight says its AI technology and use of untapped mobile data allows for precise prediction of user behaviour. Its new demographic targeting product Euclid Lite uses AI to predict a user's age and gender and, says the firm, represents a significant advancement in user identity management. This opens up new opportunities for personalised marketing strategies, especially the untapped potential of mobile gaming.

The product pulls in data from a wide range of sources, including demographic information priors contained within ad requests, content information, app features, census data, device information, and natural language processing techniques to enhance the accuracy of the predictions. NumberEight says the model's accuracy and performance have been proven by rigorous testing.

CEO and co-founder Abhishek Sen comments: 'Moving away from traditional identifier-based targeting opens the door to a wealth of possibilities, including behavioural cohorts and moments. With partners like Adverty, AdInmo and AdTonos on board, this is an exciting time for the advertising world as it opens the door to a new era of innovative and responsible advertising that benefits both advertisers and users alike - and we're just getting started!'

Web site: www.numbereight.ai .