Funds and Senior Hire for Analytics Firm Datavations

In New York, analytical software developer Datavations, Inc. has closed a $4.2m seed round, with which it will scale its suite of retail analytics tools. With the deal, tech sales veteran JR Becko joins the firm as Chief Revenue Officer, leading its growth initiatives.

The round was led by Erik Brue of Nevcaut Ventures, and Fred Warren's Sage Venture Partners for whom Becko has worked for five years. Funds will be used to extend the functionality of the company's Commerce Alert Hub platform, and to drive its go-to-market strategy, focused on the $800bn North America home improvement segment.

Datavations was founded by current CEO Philip Odelfelt in 2020, aiming to make use of proprietary datasets to fill a perceived gap in real-time data analytics for Consumer Durables manufacturers - including information for key decisions on assortment, pricing and supply-chain strategies. He comments: 'We started Datavations with a simple mission to democratize data access and enable transparency. Today, we are thrilled to announce that we have raised significant funding to continue delivering comprehensive and accurate market data to our customers, helping them make data-driven decisions across various sectors'.

Web site: www.datavations.com .