New Funds for eCommerce Software Firm Shop Circle

In London, eCommerce software provider Shop Circle has raised $120m in a Series A round of funding, through a combination of equity and debt. The investment will be used by the firm to continue building and expanding its suite of eCommerce tools.

Shop Circle is a data and technology-driven company, which has developed proprietary AI tools and process to enhance the scalability of its core operations. In addition to its platform, the company has launched a data-driven tech stack consultation program, which uses AI and hyper personalized data-based insights to help clients deliver 'exceptional customer experiences'.

New funding was led by 645 Ventures and 3VC, with participation from previous backers QED Investors and NfX, with a credit facility provided by i80 Group. Gian Maria Gramondi (pictured), co-founder and COO of Shop Circle, comments: 'Our goal is to equip eCommerce entrepreneurs with the high-performance tools and expertise they need to scale business effortlessly. With our tech stack review program, we are able to help eCommerce companies unlock their true potential by shedding unneeded tech and costs, enabling long-term success and growth'.

Web site: www.shopcircle.co .