Ipsos Puts Inspirational Insight Leaders on 'The Path'

Ipsos North America has launched an industry-wide initiative called 'The Path', a forum for insights and analytics leaders to share details about their careers and advice to inspire the 'next generation of professionals'.

The mission of The Path is to create a community that 'inspires, sets new standards, and prepares future-proof insights and analytics leaders'. Initially this will be through a monthly series of video interviews with senior Insights executives, but next year the initiative will expand to an Academy and a series of events, hosted and owned by major brands.

Spotlighting the career paths of insights professionals across various industries, The Path will demonstrate the positive impact of insights and analytics on both business organizations and around the world. At launch, The Path features six in-depth conversations with executives from Warner Bros. Discovery, Comcast, Mondelez, Estée Lauder, Diageo and Colgate-Palmolive. The next round of video releases will contain interviews with execs from across a range of industries, including tech and retail brands.

Ipsos North America CEO Lorenzo Larini comments: 'As we are entering a phase of AI-enabled innovation, Ipsos is helping leaders leverage this transformation and get to the next level. The Path is one way to help the profession to thrive with AI, at a time when human-centric leadership and talent will make even more of a difference'.

To learn more and sign up for monthly releases and ongoing updates, visit www.thepathtoinsights.com .