Kantar's Rodrigues Takes Data Lead at This is Flow

In Australia, full service media agency This is Flow has appointed long-time Kantar exec Straford Rodrigues as Chief Data Officer.

This is Flow specialises in media planning and buying, content creation, video production, graphic design, strategy and more. Rodrigues (pictured) joins after more than fourteen years at Kantar, latterly as Head of Media and Marketing Effectiveness; a role which has now been filled by two existing execs. He previously gained experience in research, media and analytics from roles in the UK, US, Singapore and Australia, and earlier in his career he was a Director at Ipsos in London and Carat Insights in Sydney, and served as Modelling and Insights Manager at Mindshare in Sydney.

In his new role, Rodrigues will help evolve Flow's data and measurement capabilities, working alongside the company's Data Science unit. He joins Chief Strategy Officer Catherine Rushton and CEO Jimmy Hyett to further expand on the agency's 'Science, Art and Value' proposition.

Hyett comments: 'Straf has led media and marketing effectiveness for many brands, both in the US and Australia, and will bring a wealth of experience into the agency that will directly flow onto all of our clients. With two of the smartest minds in media working together to combine art and science, we'll see a new level of innovation, understanding and opportunity that extends beyond campaigns into real business impact'.

Web site: www.thisisflow.com.au .