StackAdapt Expands ABM Tool to EMEA and Canada

Self-serve programmatic ad platform StackAdapt has partnered with B2B web site visitor identification software developer Lead Forensics, to expand its ABM (account based marketing) Targeting and Measurement solution in the EMEA and Canada.

StackAdapt's platform is used to plan and manage data-driven digital ad campaigns across all devices, inventory and publisher partners. Its new integration is designed to enable B2B marketers and ad agencies to reach specific audiences within the EMEA and Canada, in addition to the company's existing targeting capabilities for the US.

Lead Forensics owns what it claims is the world's largest database of business IP addresses, enabling users to identify B2B web site visitors, access contact information for key decision-makers, and obtain detailed web site analytics. The partnership ensures that ad campaigns are relevant and resonate with the right audience, providing a self-serve solution with features for campaign creation and reporting. It can also deliver 'quick' campaign activation without contractual minimums.

Michael Shang (pictured), VP of Partnerships and Business Solutions at StackAdapt, comments: 'The ability to provide ABM measurement in EMEA and North America is a unique delivery for our platform compared to competitors, and we are thrilled to provide this offering thanks to our partnership with Lead Forensics. This collaboration allows us to provide a comprehensive self-serve solution that caters to the evolving needs of B2B marketers and advertisers seeking to make a measurable impact'.

Web sites: www.stackadapt.com and www.leadforensics.com .