Sprinklr Expands CXM Coverage to New Google Tool

Unified customer experience management platform Sprinklr has expanded its dashboard coverage to include Google and YouTube's new AI-powered ad solution Demand Gen Campaigns.

Describing the move as a 'significant milestone', Sprinklr says users will be able to create a unified reporting and publishing strategy, gathering analytics data and publishing campaigns across 30+ digital channels including YouTube, Discover and Gmail, all from its unified, AI-powered dashboard, which means increased visibility into campaign performance. Users can also automatically identify new audiences and remove or suppress irrelevant ones, with Sprinklr's audience integrations and insights; optimise ad budgets with help from visualisations of audience behaviour and web site traffic; and reduce brand risk with built-in auditability and AI-powered smart compliance.

Led by CEO Ragy Thomas (pictured), the firm is headquartered in New York City with employees around the world, and is online at www.sprinklr.com .