Funds for XM Platform JourneyTrack

In Miami, experience management platform JourneyTrack has been boosted by a $1m investment led by Elevate Capital, to be used to accelerate its product roadmap and scale the business.

JourneyTrack's founder and CEO Ania Rodriguez (pictured) is a Latina woman entrepreneur and Portland, OR-based Elevate focuses on investing in 'US-based early-stage startups of diverse and underrepresented entrepreneurs': 95% of its portfolio companies are led by 'diverse founders' and 75% are women.

The JourneyTrack platform helps enterprise clients understand, optimize and prioritize their customer experience. This includes the creation of personas, management of customer journeys across the organisation, the harnessing of insights and benchmarking of improvements over time.

Rodriguez, who is the founder of UX research and strategy consultancy Key Lime Interactive, comments: 'VC funding for Latina-founded startups has historically been incredibly low, so I am deeply honored to have found investors like Elevate Capital who not only believe in the merits of JourneyTrack but are also truly committed to changing the challenging reality faced by minority female founders. As we look to the journey ahead, I am excited about the possibilities this newfound support will bring'. JourneyTrack also received a $500,000 investment through Orlando-based early-stage fund Deep Work Capital.

Web site: www.journeytrack.io .