AppsFlyer Buys Gaming and App Data Firm devtodev

Mobile app measurement platform AppsFlyer has acquired devtodev, which helps developers analyze their games and apps, helping them to optimize user retention, maximize conversions and create personalized experiences. Terms of the deal have not been disclosed.

Founded in 2014, Lithuania-based devtodev enables users to convert their data into dashboards and reports. The firms say the 'synergy' between them unifies the entire customer data set into one measurement and data analytics platform, through which to create tools, insights and experiences to enhance the user lifecycle.

Dmitry Kravtsov (pictured), CEO and founder, comments: 'Our vision at devtodev has always been to empower gaming and app developers to make the best data-driven decisions. By joining forces with AppsFlyer, we will provide developers the ability to leverage integrated data, AI and insights to create powerful, captivating experiences that drive efficient business growth'.

Web sites: www.appsflyer.com and www.devtodev.com .