Funds for B2B Insight Firm BlastPoint

In the US, AI-based B2B customer insights solution provider BlastPoint has received more than $8m in funding, which it will use for product enhancements, research and market expansion.

Established in 2016, BlastPoint's platform enables large companies to foster relationships with their customers by understanding them as individuals. Clients - including those in the utilities, financial institutions, automotive and insurance sectors - can use the system to predict payment behavior, and find customers who are ready to sign up for new programs.

Recent investment includes $5.25m in new seed funding co-led by Curql, Muditā Venture Partners LLC and eLab Ventures. Alison Alvarez (pictured), BlastPoint CEO and co-founder, comments: 'Building on our success in the utility market, BlastPoint is expanding to help financial institutions grow revenue and retain customers with customized data that is accessible and usable on a day-to-day basis. Since its inception, BlastPoint keeps raising the bar to deliver an AI platform that transforms customer data into meaningful insights that drive actions and deliver tangible business results'.

Web site: www.blastpoint.com .