Marketwake Buys Feedback Tool Punchlist

In the US digital marketing agency Marketwake has acquired Punchlist, a no-code visual-first feedback management and collaboration tool - for an undisclosed sum.

Marketwake, based in Atlanta, GA, says the buy will help it in its mission to 'drive growth, inspire change, and improve the creative workflow', and adds that it will reveal 'new, expansive plans' for Punchlist 'in the coming weeks'.

Punchlist received $2 million in seed funding in 2021, and Sean O'Brien, Managing Partner at its lead investor Overline comments: 'We invested in Punchlist having seen the challenges inherent in securing feedback and approvals on creative assets - a universal problem facing internal and external creative teams alike. The Punchlist platform delivers strong customer value by helping teams close the loop on creative feedback, removing friction and errors throughout the process. We have known the Marketwake team since their inception, and we are thrilled to see Punchlist find a home with one of Atlanta's top agencies'.

Pete Bernardo, founder of Punchlist says the sale is a strategic step towards scaling the firm's vision to simplify and revolutionize creative feedback, while Marketwake CEO Brooke MacLean comments: 'We feel that Punchlist's vision aligns fully with our goals to improve the collaboration and creative experience not just for our clients, but for all teams'.

Web sites: www.marketwake.com and www.punchlist.com . Marketwake's team is pictured.