WPP Brings Together Agencies at New Brussels Campus

WPP has launched a campus in Brussels, bringing together around 600 people and nine of its agencies in the country.

Next to the Brussels Botanical Garden and Le Botanique cultural centre at Victoria Tower, Square Victoria Régina, the campus occupies the former IBM headquarters and shares it with The Hoxton hotel. The building's 22 floors and 'architectural elements' have been preserved, complemented by a contemporary façade; and the entire twelfth floor features an open-plan area with meeting and event spaces that offer views over the city skyline.

Additional collaboration and innovation facilities include the TokLab by Ogilvy.SocialLab, launched in 2022 to help brands optimise their TikTok presence, as well as a specialised photography studio and audio recording rooms.

Gio Canini, Country Manager of WPP in Belgium, comments: 'We are proud to unveil this state-of-the-art campus, which serves as a creative hub for our agencies and embodies our dedication to sustainability and diversity. With exceptional facilities and talent in the same space, we are confident that this campus will play a pivotal role in shaping the future of advertising and marketing in Belgium and in Europe'.

Web site: www.wpp.com .