AiMCO Releases Campaign Metrics and Measurement Guide

The Australian Influencer Marketing Council (AiMCO) has launched a specialist guide on the key topic of metrics and measurement, offering a guide to measurement and metrics best practice in influencer marketing.

Developed by AiMCO's Best Practice Working Group, the guide claims to share the knowledge and expertise of the industry's influencer marketing and legal specialists; while supporting AiMCO's Code of Practice - launched in 2020 and updated in 2021.

The new Guide also promises greater clarity on the importance of metrics and how to measure a campaign correctly and effectively: including an introduction to metrics and to pre-campaign measurement; a guide to defining 'success metrics'; discussion of mid- and post-campaign metrics; and a summary of legal considerations.

MD Patrick Whitnall (pictured) comments: 'This is another important step in our industry to strengthen marketers' trust in influencer marketing. Thank you to our members for their passion, transparency and accountability to produce this guide'.

Web site: www.aimco.org.au .