Edit Agency Buys Data Strategist CustomerKIND

UK firm Edit Agency has acquired customer engagement and data strategy company CustomerKIND, for an undisclosed sum.

CustomerKIND was founded by Janet Snedden (pictured), a former havas hela, Cello Signal, Wunderman and MetaMetrics data specialist, in 2017. Snedden also previously led Amaze One, which like Edit was part of the Kin + Carta group. Her background includes experience in designing results-focused data and customer engagement strategies along with advanced analytical know-how to drive marketing performance. Snedden now joins the team at Edit Agency.

Edit CEO Nick Dixon, who also founded its parent company The Salocin Group, comments: 'Janet worked alongside many of the team during the Kin + Carta days, so I know she brings a wealth of sector experience which we will all benefit from. We'll also be integrating CustomerKIND's frameworks and tools into Edit Agency's existing portfolio to bolster our capability and transformational CRM proposition for our clients'.

Web sites: www.edit.co.uk and www.customerkind.com .