Senior MedTech Hire and US Office for Purdie Pascoe

UK-based pharma researcher Purdie Pascoe has launched a US office and appointed Sabera Hyderally as Head of MedTech.

Set up fifteen years ago by former Synovate Healthcare Execs Marianne Purdie and Guy Pascoe, the company is a full service MR agency focused on the healthcare sector, with existing offices in the UK and Canada. Hyderally joins from Research Partnership, where she established and managed a global MedTech practice, and worked earlier at Lieberman, Ipsos and IMS Health (now IQVIA) - during thirty years in the industry.

Purdie comments: 'We are thrilled to be welcoming Sabera to the team. Her considerable experience, leadership qualities and strategic thinking enable us to continue delighting our clients with outstanding customer service and insight. She's a great fit for us and we're looking forward to Sabera's contribution towards our growth strategy'.

The firm says the establishment of a US office is 'a significant step' in its growth and will enable it to better serve its US-based clients.

The company is online at www.purdiepascoe.com.