Expansion Funds for Location Data Firm PolicyMap

In Philadelphia, geographic data platform PolicyMap has closed a $3m Series A round, for investment in new sales and marketing expertise to expand its core customer use cases.

The firm simplifies the analysis of geographic data for market intelligence, site selection, impact evaluation, product development and academic research, by means of a mapping application, an analytics platform and data licensing services. Clients include government agencies, health-related entities, banks, universities, real estate corporations, nonprofits and consultants.

The round was led by existing investor Reinvestment Fund and joined by Ben Franklin Technology Partners, Spring Point Partners, PolicyMap Board Members, Employees, and Friends and Family.

CEO and founder Maggie McCullough comments: 'At PolicyMap, we aim to be the most trusted resource for geographic data in the United States. We are committed to making our data readily available and easily accessible across our suite of offerings, from the PolicyMap SaaS application to data licensing services and seamlessly embedded mapping tools. We are investing in our data infrastructure and bringing new products to market, which will aid in our quest to both quickly onboard valuable content and easily get it into the hands of our customers through new innovative channels'.

Mark Zandi, Chief Economist at Moody's Economy.com and board Chair of PolicyMap says the funding reflects the firm's 'stellar growth prospects as it successfully enters into new markets and its ability to deliver data to companies and organizations in new ways that drive deeper insight into the workings of the nation's neighborhoods'.

The firm also has offices in Los Angeles, CA and is online at www.policymap.com .