Merger for Experience Consultancy Bounteous

In the US, innovation and experience consultancy Bounteous is to merge with digital engineering, data and AI services provider Accolite Digital, creating a new end-to-end digital transformation services consultancy with a focus on 'co-innovation'.

Bounteous was founded in 2003 in Chicago, employs around 2,000 people and offers services under the headings of Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. Just under two years ago the company launched an India-based delivery arm. Accolite, with around 3,000 staff, works on digital transformation initiatives for large corporates in banking and financial services, insurance, technology, media and telecom, healthcare and logistics. The combined company will have more than 1,200 people in North America and 3,400 in APAC, with something over 400 in Europe.

The combined entity will have co-CEOs in Bounteous co-founder and CEO Keith Schwartz (pictured) and Leela Kaza, founder and CEO of Accolite. Schwartz says the deal 'accelerates the realization of the vision Bounteous has been working toward since our founding: to become the world's preeminent digital innovation partner'. He adds, 'Accolite shares our obsession with customer success and has an admirable track record of creating lasting value and impact for their clients'.

According to Kaza: 'As customer demands become increasingly complex, businesses need a technology partner who can see the bigger picture and deliver solutions that help them win in their category. With the digital innovation mastery of Bounteous combined with Accolite's digital engineering expertise and talent across North America, EMEA, and APAC, we are uniquely positioned to empower our clients to create extraordinary customer experiences that inspire genuine brand appreciation and long-term loyalty. This combination also fulfills our stated goal of becoming one of the top digital engineering firms in the world'.

Both companies are backed by New York-based investor New Mountain Capital. Web sites are at www.bounteous.com and www.accolite.com .