Funds for Business Metrics Firm dataroomHQ

New York-based dataroomHQ, whose platform brings SaaS clients' operational metrics together for business analysis and forecasting, customer targeting and financial planning, has announced a $3.5m funding round. Funds will be used to bring the platform to market after two and a half years in development.

The solution helps users including CEOs, CFOs and GTM Analytics teams to automate reporting, improve customer retention and business performance, balance income and costs and other key business tasks. Clients can also experiment with sales and marketing and product features, to test market fit and potential.

The round was led by Oceans and Bling Capital, joined by Garuda Ventures and a number of others including the firm's original pre-seed investor Cortical Ventures.

CEO and founder Jeff Schwartz comments: 'Having worked with startup leaders and in high growth environments, I know first-hand how challenging it is to have true visibility across all the functions of a business. That's why I founded dataroomHQ - to provide SaaS companies with a single source of truth for their metrics along with blueprints for how to optimize them so they can achieve efficient growth. We have proven that the market needs a platform like ours, and our capital raise will support us in our next stage of growth'.

Web site: www.dataroomhq.com .