A Dozen Appointments for Firefish

UK-based agency Firefish Group has announced five promotions and seven new hires across the business. Fenella Twohig, Ciara Larkin, Rebekah Smith, Karen Chong, Chloe Lee, Jamie Robertson and Jonathan Dance all join the company.

The Group has offices in London and New York, partnering with clients around the world and consists of Firefish - providing expertise in strategic qualitative & cultural strategy; Firefish Data, focusing on quantitative and data science insight; kids and family insights consultancy The Pineapple Lounge; and pharma and consumer healthcare specialists Firefish Healthcare.

Twohig joins The Pineapple Lounge - the group's - as a Junior Strategist in London, where Abbie Green is promoted to Senior Project Manager, and Laura Christian (pictured above) to Senior Strategy Director. Also within this division but in New York, Christine Kim has been promoted to Strategist. Pineapple Lounge Joint MD Dee Cahill comments: 'Laura has been with The Pineapple Lounge pretty much from the start and has consistently impressed clients with her unmatched passion and empathy, establishing herself as a global authority on Gen Alpha, as well as Millennial and Gen Z parenting trends. She shines as our in-house Alpha expert, deeply understanding their digital interactions, how they play in 2024 as well as how they approach the food and drink category'.

Firefish has also appointed Ciara Larkin as Director in its Cultural Strategy team, and Rebekah Smith as Research Manager, while promoting Mona Hickey to SRE, all in its London office. In Los Angeles, Karen Chong joins as a Strategist. Head of Cultural Strategy Susie Hogarth says Larkin's 'record in turning razor-sharp dissection of global cultural trends into actionable and transformational strategies for clients makes her an invaluable addition to the team'.

There are two appointments in the London office of Firefish Data: Chloe Lee as Research Executive and Jamie Robertson (pictured below) as Senior Director. MD Majbritt Rijs comments: 'Jamie was one of Firefish's founding clients way back in 2000 when he was in the Lucozade insights team at GSK, and we are so happy to have him inside the Firefish family now. His 25+ years of experience and his brand and communications expertise is a great fit for us and we can't wait to introduce him to all of our wonderful clients, old and new'.

In the Group's HQ team, Jack Fuller has been promoted to Junior Project Accountant and Jonathan Dance joins as Finance Assistant.

Web site: www.firefish.ltd.uk .