Yabble Upgrades Synthetic Research Offer

AI-based insights firm Yabble has updated its synthetic research tool Virtual Audiences, allowing users to upload and integrate their own proprietary datasets to tailor the personas of synthetic respondents to suit their business.

Founded by Kathryn Topp and Rachel O'Shea (pictured), Yabble (formerly known as The Thinking Studio), uses machine learning and natural language processing to help brands connect with more million of consumers globally, collecting data in real time. Virtual Audiences, launched in October last year, are created using AI-generated data, dynamically based on a user's topics of interest, and able to answer survey questions, participate in one-on-one interviews with researchers, or mimic a bulletin board or forum-type research experience.

Client data in formats including PDF, DOCX, TXT, CSV and XLSX can be combined with Yabble's own extensive data sources, allowing 'a richer, more personalized analysis of market trends and customer insights'. Respondent personas, survey questions and resulting insights can all be tailored and contextualized for specifics of the user's business.

Web site: www.yabble.com .