Funds for German Site Optimisation Firm Heyflow

Hamburg-based Heyflow, whose no-code platform helps marketers create, optimise and analyse web site experiences, has closed a EUR 14.7m Series A funding round. The money will be used to accelerate product development and integrations, and for geographical expansion of its customer base.

The company launched in 2020 as Niro, secured a Seed round of EUR 5.2m in late 2021 from Project A Ventures and Atlantic Labs, and has since expanded to a team of 50 employees serving customers in 60 countries. The latest round was led by European VC fund Singular.

Heyflow aims to provide an AI-driven, end-to-end platform automating the process of setting up campaigns, optimising conversion rates with A/B testing features, and integrating insights from customer interaction.

Quoted on www.eu-startups.com , CEO Amir Bohnenkamp comments, 'Heyflow's recent funding milestone propels us into a future where conversions are created on autopilot and AI innovation seamlessly orchestrates impactful lead generation for companies. Heyflow's steadfast dedication to advancing our product, introducing cutting-edge features, and expanding into new markets positions us at the forefront. This commitment allows us to sculpt the ever-evolving landscape of lead generation and conversion rate optimization'.

Web site: www.heyflow.com .