Comscore Rolls Out 'Social Incremental' Data in UK

Comscore has launch its Social Incremental audiences service, part of its MMX Platform suite, in the UK. The solution measures incremental traffic across social media platforms, with deduplicated, person-level reach and a unified view across desktop, mobile and social.

The service was launched in the US in October. COO Greg Dale (pictured) described the service at the time as 'inherently privacy-first' and said it was only made possible by 'the massive scale of Comscore's proprietary digital panel'.

The integration is available to UK users from this week tomorrow within the MMX product suite, and includes MMX Multi-Platform data for February 2024. Subscribers to Social Incremental can now see the incremental traffic from their authenticated social handles across Facebook, Instagram and X.

Metrics available include Social-Only Unique Viewers (UVs); Total Digital Population UVs; Mean Age and Median Age (both including Social); and demographic reporting on the Total Digital Population and for each medium.

Web site: www.comscore.com .