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New Image, New Approach for MMR
Consumer researcher mmr has relaunched, with a new positioning, a new web site and a new interactive approach. The new positioning will use the phrase 'making more of research' to emphasize mmr's research capability, creativity and approachability.
An intensive relaunch campaign for the UK-based agency begins with a 2004 Xmas mailing competition and lasts throughout 2005. The new web site features details of innovative research solutions used for NPD, Brands & Products, and Category Management. Each is supported by a case study and a 10 question competition entitled 'scoremore with mmr'.
According to Chairman David Thomson, alarming pictured on the new 'About Us' page surrounded by giant jelly babies, 'Smart Marketers make smart use of research. By making our research brands even more approachable we intend to demonstrate how closely marketing and research can work together everyday to achieve outstanding results'.
The site is at www.mmr-research.com
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