Senior Insight Hire for Sensodyne Parent Haleon

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

Painter joins later this month and as part of the global marketing leadership team reports to CMO Tamara Rogers. He joins from snacking company pladis Global, where he was Chief Insights Officer, using and introducing advanced analytics techniques to uncover deep consumer insights driving business growth and consumer-centricity. Earlier in his 30-plus year consumer goods industry career he held leadership positions at PepsiCo, and worked at Cadbury.

In his new role he is responsible for leading Haleon's global insights and analytics team, informing strategy and helping to drive the company's brand building, product innovation and portfolio development.

Web site: www.haleon.com .