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VNU Chinese Deal
VNU Business Media Europe has announced a strategic co-operation agreement with the major broadcast and printed media company Shanghai Media Group (SMG). The two will share their expertise in database, marketing info and cross-media development to expand in the business information market in China.
Ruud Bakker, Chairman and CEO of VNU Business Media Europe and Li Ruigang, the president of Shanghai Media Group, attended the signing ceremony.
VNU Business Media Europe also announced the appointment of Mr. Jon Ross as Executive Director VNU Business Media China. Ross was previous head of VNU Business Publications Deutschland GmbH, in which role he is succeeded by Richard Halpenny.
The companies are online at www.vnu.com and www.smg.sh.cn [English language home page promised 'soon' at www.smg.sh.cn/english/ ].
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