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TV Ratings Deal Concluded
VNU has announced that its subsidiary Nielsen Media Research International has successfully closed its 30-country joint venture TV ratings deal with WPP's AGB Group, announced on 5th August last year.
The 50/50 j.v., under the name of AGB Nielsen Media Research, merges the two companies' television audience measurement services, excluding Nielsen's US TV ratings.
AGB Nielsen Media Research will employ more than 1,700 people and operate as a separate independent company to VNU and Kantar. Countries now covered by the venture are Australia, China, Croatia, Cyprus, Dominican Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Lebanon, Malaysia, Mexico, Moldova, New Zealand, Philippines, Poland, Romania, Serbia, Singapore, Slovenia, South Africa, S. Korea, Sweden, Taiwan, Thailand, Turkey, Venezuela and the UK.
Web sites are at www.nielsenmedia.com and www.agb.com
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