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Nielsen to Expand European Panel
ACNielsen will expand its European panel coverage from approximately 45,000 to just under 70,000 households by the end of 2006, the company announced this week. The expansion includes the key markets of the UK, France, Italy, Spain, Germany and Portugal.
Frank Martell, President, ACNielsen Europe, said the company would be making 'a multi-million Euro investment
over the next several years into Consumer Panels across a number of key European markets as part of the company's global consumer panel expansion strategy'. Nielsen estimates the global Consumer Panel business to be worth around 400 million Euros, with about half of it contributed by Western Europe.
The company is already in the process of expanding its Homescan(r) consumer panel in the US from 65,000 to over 120,000 households by 2006, and is also expanding panels across Asia Pacific and Brazil. The scanning-based panels allow retailers and manufacturers to track purchasing patterns, consumption trends and changes in consumer behaviour.
The European Panel expansion will include the introduction of ACNielsen's individual consumer panel, I-Scan(tm) Impulse, a scanner that captures consumers' out of home consumption of convenience and 'on the go' purchases. Martell says that convenience products, out of home consumption and impulse buying are on the increase with changes in consumer lifestyles and it has become important for Nielsen and its clients to track and understand this market.
The company's web site is at www.acnielsen.com
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