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Natural and Organic Foods Tracker Extended
ACNielsen US and SPINS have expanded their SPINSscan Conventional tracking service, which gives detailed coverage of sales of natural and organic products across grocery, drug, and mass merchandise retail outlets.
The two companies have collaborated since 1997. The service uses UPC-coded data from ACNielsen organized by the categories and brands found in the SPINS Product Library of natural, organic and sustainable products.
For the first time, account-specific analysis will now be available, enabling clients to monitor the performance of their brands or the natural products business as a whole in each of more than 60 retailers. The number of categories tracked will grow from 40 to more than 70.
Patrick Dodd, Head of Marketing for ACNielsen North America, says there are a number of factors combining to 'drive up interest in natural products - from the government's new Food Guide Pyramid to greater consumer awareness of food ingredients'. According to Tony Olson, CEO of SPINS, the sector 'continues to be one of the real bright spots for the CPG industry' and should be given a further push by the expansion of the service.
San Francisco-based SPINS was founded in 1995 as the first company to offer natural products movement data to the industry. It is online at www.spins.com . Nielsen's US home page is at www.us.acnielsen.com
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