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Nielsen Continues Rollout of AsiaPac Panels
ACNielsen has launched its Your Voice online research panels in Korea and Japan, bringing its total in the region to five (including Australia, New Zealand and Singapore). The company says it has been recruiting in 14 markets across Asia Pacific and should have panels in Hong Kong and China fully operational by the end of 2005.
Nielsen has been investing in the establishment of access pools in the Asia Pacific region since the acquisition of www.consult.com six years ago, and now has a target panel size of over 250,000. However, it says Your Voice is designed 'to supplement existing research tools rather than replace them'.
According to Travyn Rhall, MD, Customised Research, ACNielsen Asia Pacific, 'our online research is embarking on a new and interesting phase with the availability of large panels of Internet respondents available for regular market surveys... As the internet matures as a research medium we will move from large scale access pools, where we have over 1,000,000 respondents, to more tightly controlled and balanced panels'.
Your Voice panel members earn points each time they complete a survey and redeem them for a wide range of items. Respondents are recruited mainly from offline methods, and supplemented by online methods, and are balanced and monitored by Measurement Science teams to give the company, according to Rhall, the most representative Online Panels available in the marketplace: 'We've developed these standards to ensure our clients are receiving actionable consumer insights based on a good quality, online sample'.
ACNielsen is online at www.acnielsen.com
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