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Grey Subsidiary CHS Moved Into Ziment Group
Healthcare and pharma researcher The Ziment Group has brought Consumer Health Sciences (CHS) under its wing as a fourth division. CHS provides disease-specific, self-reported consumer data to pharmaceutical and life science companies and was part of the Grey Global Group recently acquired by Ziment parent WPP.
CHS is based in Princeton, New Jersey. Its flagship offering is its National Health and Wellness Survey (NHWS), conducted annually from a population of 45,000 adult consumers in the US and 20,000 Europeans spread across the UK, France, Germany, Italy and Spain.
'National Health and Wellness is an important resource for our clients' according to Ziment Group CEO Howard Ziment. 'It helps them gain deep understanding of how patients flow into physicians' offices and what happens after they leave the office. This study is completely unique in that it has history going back to 1998, includes key European markets and stands up to the rigorous standards of outcomes researchers. And all of it is available to clients right now, without waiting for custom research to take place'.
CHS joins three existing Ziment Group divisions: full service consultancy Ziment, physicians panel operator WebSurveyResearch; multi-client specialist imap Research. The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc. It is online at www.zimentgroup.com
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