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Arbitron Expands RADAR Ratings Panel
Arbitron Inc. has announced an increased sample size for its RADAR network radio ratings service from 80,000 to 100,000 diarykeepers. Among other benefits the growth will allow the expansion of the Market by Market Reporting tool from the current top 10 DMAs to the top 25 DMAs by June 2005.
RADAR (Radio's All Dimension Audience Research) is a national radio ratings service that measures national radio usage as well as audiences to radio commercials aired on 47 radio networks. The increase will be phased in over the next four quarters, starting with an additional 5,000 diaries with the release of RADAR 85 in June 2005. By the release of RADAR 88 in March 2006, the annual sample size will be 100,000.
Brad Adgate, Senior VP / Director of Research, Horizon Media, said the increased sample size would, in addition to more statistically stable ratings, give advertisers 'more granular information such as local market ratings by radio network as well as more segmented audience information. Horizon Media supports RADAR's efforts as they continue to expand their sample size and offer a greater amount of audience information for their clients'.
Arbitron's executive offices are located in New York City and its web site at www.arbitron.com
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