In the USA, TNS Media Intelligence has recently announced the launch of a new Branded Entertainment service to monitor and report brand appearances on network and cable TV programming.
The new service, which uses extensive methodology to measure branded entertainment, reports data at a level of detail that existing measurement systems have not been able to provide. Available on TNSMI's Stradegy multi-media platform, branded entertainment and traditional TV advertising data can be viewed in one place, allowing easy side-by-side comparison of brand appearances against 18 other types of media.According to Steven J. Fredericks, President and CEO of TNS Media Intelligence, "The media marketplace requires a better way to measure and evaluate this new medium which has now become an essential component of brand marketing campaigns. This web-based tool gives companies a comprehensive perspective on TV brand exposure. It allows advertisers and media companies to evaluate the value of branded entertainment placements alone, in conjunction with other paid advertising in the same program, or across multiple networks."
TNSMI's Branded Entertainment Service monitors a range of formats including reality, sitcom, drama and information programming in prime time network and cable, as well as other periods of the day. The service's methodology provides a broad range of descriptive details on the type and prominence of each brand appearance recorded, including visual and verbal dimensions, character interaction, time duration, brand visibility and exclusivity, and level of plot integration.
Audio and video clips are also available.
Further information can be found at www.tns-global.com
