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Online Division for jra Research
jra Research, UK-based field specialist, has launched an online research service and appointed Simon Cheshire, formerly of NOP, as Head of Online Research.
Before joining jra, Cheshire was a Divisional Director with NOP World's Consumer Division, where he had key responsibilities online and new media developments. Under his guidance, jra will launch a range of online research services over the next few months. One of the forthcoming projects is an early-stage concept screening service. This will be aimed at marketing and brand managers who need a cost-effective way to establish which of a number of concepts are worth further development.
Paul Summers, jra's MD, hopes the new division will accelerate the company's recent growth. He emphasised the importance of choosing the right person to lead the online service, stating: 'For us, it's essential that the reputation we have built for insight, quality and value off-line is emulated by our online offer'.
The company's web site is at www.jraresearch.com .
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