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New VP to Build KMR's American Presence
Annette Nazaroff, formerly of Mindshare Asia Pacific, will join media research specialists the KMR Group next month in a new Executive VP position. Based in New York, she will help develop KMR in the Americas and expand its global TGI offering.
Nazaroff worked as Director of Consumer Insights at Mindshare for the past five years. Prior to that, she worked for Nielsen Media Research in Australia, where she was responsible for business development for the Panorama (single source) service.
The appointment is designed to support existing US staff, who have already achieved success with products such as the MARS OTC/DTC Study, the Compose communication channel planning tool, and TGI Latina.
Andy Brown CEO of KMR Group says Nazaroff's 'deep knowledge of both syndicated media and market research issues will add immediate value to our offer in the US as well as Global TGI'.
The KMR Group is an integrated global research, information and software group. KMR is a division of the Millward Brown Group, part of Kantar, the information, insight and consultancy arm of WPP. It manages research operations in over 30 countries worldwide, specialising in media and survey research solutions, and analysis software systems.
The company's web site is at www.kmr-group.com
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