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InsightExpress Promotes Group Directors
US agency InsightExpress has promoted Dan Campbell, its first ever sales professional, to Group Director for the company's Advertising & Media sectors. Drew Lipner has been promoted to Group Director for AdInsights - an online ad development and measurement product.
In his new role, Campbell will be responsible for all research sales efforts and client services in the Advertising and Media sectors. He has 25 years of market research experience on both the corporate and supplier sides, and has been involved in interactive technologies since the early 1990s. He was the first sales professional hired by InsightExpress at its inception in November 1999. Prior to this, he was a VP at IPSOS-AS Interactive, and has also worked for Media Metrix, Find/SVP, CMP Media and Grumman Corporation.
Fern Schapiro, Executive VP of Client Service and Marketing, says Campbell has 'made outstanding contributions towards the growth and development of InsightExpress over the past six years, and in his new role he will provide effective leadership of our largest sector'.
Lipner joined InsightExpress in April 2003, and has made 'remarkable contributions' to the development and sales of AdInsights since its launch, according to Schapiro. In his new role, he will set product development priorities and strategy, and lead and support product sales. Prior to joining InsightExpress, he worked as a Senior Account Executive at CBS MarketWatch, and an Account Executive for NFO WorldGroup (now part of TNS) in New Zealand.
The company is online at www.insightexpress.com
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