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Consumer Climate Survey to Analyse Social Groups
GfK's German consumer climate survey, conducted each month on behalf of the EU Commission, will in future publish economic outlook, income expectations and propensity to buy indicators for five different social groups: three income-based groupings plus separate sectors for students and retired people.
The analysis of consumer mood by social group will be published every three months. GfK will continue to publish monthly indicators for the entire German population and will also included separate data about consumers in eastern and western Germany each month.
GfK will use the following five social groups, defined by an individual's economic situation and current stage of life.- Students and trainees
- Employed people, housewives and househusbands - low income
- Employed people, housewives and househusbands - medium income
- Employed people, housewives and househusbands - high income
- Older retired people.
The next consumer climate survey results, based on interviews with around 2,000 consumers, will be published next week. DRNO will be launching a new feature giving ongoing access to the latest consumer confidence surveys worldwide, in the next two weeks - details will appear on the home page.
GfK is online at www.gfk.com
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