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PrecisionTrak Adds Newspaper Data
US newspaper ad placement specialist Mediaspace Solutions (MSS) is to make its supply, pricing and contact data about US newspapers available to subscribers of online media planning tool PrecisionTrak, allowing cross-media campaign planning.
The tool's new Multi-Media Media Ownership module will bring together broadcast and print data to assist advertisers and agencies.
PrecisionTrak, which is managed by Media Market Resources (MMR), brings together key data for spot, network and cable TV, as well as radio - and now newspapers. MSS currently plans, buys, places and verifies newspaper ad campaigns for agencies and advertisers across the US.
Kathleen Coffey, SVP of Strategic Development for MMR, describes the MSS database as 'expansive and meticulously maintained', saying it provides 'immediate, accurate answers to virtually any query related to newspaper advertising'. 'What makes this database so special,' she adds, 'is that MSS is in the marketplace every day purchasing space for its clients - that expertise comes through'.
MSS President D. Scot Kerr explains the benefit of his company's information: 'If you have accurate data and deliver it efficiently, newspapers can be as easy to plan as network TV or cable.'
MSS is online at www.mediaspacesolutions.com and PrecisionTrak at www.precisiontrak.com.
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