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Harris Measures Demands for Car Technology
Harris Interactive has introduced a new regular study, AUTOTECHCAST Europe, to measure Western European consumer demand and acceptance of 62 advanced automotive technologies. The study, to take place online next month, was launched at the 2005 Frankfurt International Motor Show (IAA) this week.
The survey will provide information on familiarity with technologies, purchase consideration and price thresholds, as well as offering specialist consumer segmentation information about technology adoption levels, automotive interests and experience.
The technologies covered in the study include:
Comfort and Convenience- Adjustable gas & brake pedals
- Park-by-wire
Exterior- Advanced windshield washing systems
- Invisible A-B-C Pillars
- Rain sensor & automatic wipers
Glass- Advanced laminated side window glass
- Advanced tinted glass
Intelligent sensing- Adaptive cruise control
- Blind spot detection & warning
- Park assist & object detection
- Rear of vehicle cameras
Lighting- Adaptive headlamps
- Halogen & Xenon lighting
- LED Lighting
Navigation- Automated driving software
- Auto parking software
- Intelligent navigation systems
- Real-time traffic updates for navigation
Powertrain- Enhanced fuel economy
- Fuel cell vehicles
- Hybrid electric vehicles
- Hydrogen fueled vehicles
Safety- Child left in vehicle warning
- Inflatable seatbelts
- Pedestrian sensing & protection systems
- Pre-crash sensing
- Voice/fingerprint vehicle entry systems
Audio and entertainment- Bluetooth connectivity
- On-board personal multimedia systems
- Personal gaming systems
- Vehicle & home connectivity systems.
Bryan Krulikowski, Senior Director for the Harris Interactive Automotive and Transportation Research Practice, describes the new study as 'a robust source for European consumer-based market research on future automotive technologies'
The survey will be conducted in the UK, France, Spain, Italy and Germany between October 1-21 among a cross-section of 18,000 adults. Figures for age, gender, race/ethnicity, education, income and region will be weighted where necessary to align with population proportions. Propensity score weighting will also be applied to adjust for respondents' propensity to be online.
The company's home page is at www.harrisinteractive.com.
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