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NPD Group Boosts Wireless Tracking Service
US agency the NPD Group is expanding its wireless practice to include more in-depth information and analysis, and an increased breadth of consumer data. The aim is comprehensive coverage of the wireless market, including mobile devices, multimedia content, and voice and data services.
The group's wireless practice will focus on three key areas:
Mobile Devices - reports and tracking services on the market for mobile devices, including handsets, smartphones, data devices, and mobile accessories, based on consumer research and point-of-sale data. To track purchase and usage of mobile devices, content, and services, the company collects more than 150,000 completed surveys every month. Additional benchmarking data is collected from retail point-of-sale transaction records. The group's Mobile Phone Track tracks wireless handset sales nationwide.
Mobile Content - analysis of purchase and use of wireless content, including games, ringtones, and mobile music.
Wireless Services - spending and use patterns for wireless voice and data services among both consumers and businesses, as well as analysis and tracking of the wireless retail customer experience.
As well as its tracking services, the group's wireless practice provides topical reports giving insights into areas such as Mobile Gaming, Mobile Music, Youth Wireless, Prepaid Wireless, and Ethnicity and Wireless.
Clint Wheelock, VP of Wireless Research at NPD, says wireless industry professionals have 'an increasing need for sophisticated market data'. NPD's web site is at www.npd.com.
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