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DISH Appoints Nielsen for TV Ratings Service
The US DISH Network satellite TV service has signed an agreement with Nielsen Media Research for a national TV ratings service. The deal allows DISH to use Nielsen's data for marketing, programming and sales purposes - for example to guarantee companies a specific number of viewers for their ads.
DISH Network, owned by EchoStar Communications Corporation, has an estimated 11.4m viewers, and is the fastest growing US digital TV provider over the last five years. The company's VP of Programming Susan Arnold says DISH is 'committed to delivering an accountable platform for advertisers. This agreement, which allows us to measure our audience with the same system used by broadcast networks, is just a first step for us'.
Sara Erichson, General Manager of National Services for Nielsen Media Research, says the company is 'thrilled that DISH recognizes how important audience measurement and research is to their advertisers'.
DISH will continue to use Turner Advertising Group for its advertising sales initiatives. Patrick Ivers, Turner's President, says that being able to use Nielsen's data about DISH viewers will make advertisers 'aware of what they are getting for their money in both traditional advertising and emerging media such as interactive TV'.
DISH is online at www.dishnetwork.com . Nielsen Media Research web site is at www.nielsenmediaresearch.com.
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