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Indochina Research Launches Confidence Index
Indochina Research Ltd (IRL), a research agency with offices in Vietnam, Cambodia and Laos, is celebrating its tenth anniversary by launching i-track - the region's first ever consumer and
small business confidence index.
The index will be based on a quarterly survey to be launched in December 2005, conducted in the key cities of Hanoi, HCMC, Phnom Penh and Vientiane. It will examine different product categories each quarter, and also allows clients to add omnibus-style questions to measure and compare products and brands on a regional basis.
IRL provides quantitative and qualitative research across a range of markets. Specialist services include product trial studies, retail audits, TV audience measurement, and a media consumption habits index. The company has provided regional research solutions for Coca Cola, Unilever, and British American Tobacco.
The company is online at www.irl.com.kh.
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