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NetRatings Measures SE Asian Online Audiences
Nielsen//NetRatings has launched its Internet audience measurement tool Market Intelligence in South East Asia. MSN in Singapore is currently publishing visitor data as compiled by Market Intelligence, and several Hong Kong publishers have also committed to using the service.
Market Intelligence collects data about visitors to sites via independent browser-based measurement, benchmarking total traffic and audience demographics of participating sites at both an industry and market level. It also allows Internet publishers and advertisers to analyse seasonal industry trends and market movements.
Web portal MSN is one of the ten Singaporean site owners currently using Market Intelligence data. Adrian Lee, Head of Information Services and Marketing for MSN Southeast Asia, believes that Market Intelligence addresses the 'industry-wide need for fair third-party metrics' in South East Asia.
In Hong Kong, online publishers She.com, Langham Hotels and China Travel Services are planning to publish their sites' first Market Intelligence data shortly.
Commenting on the rollout of the service, Forrest Didier, Nielsen//NetRatings MD for Asia Pacific and Latin America, said: 'Market Intelligence gives advertisers and agencies figures they can trust. This confidence has proven to be vital in unlocking Internet advertiser spend in Asia Pacific markets where we have launched the service previously, such as China, Australia and New Zealand.'
NetRatings recently announced plans to change the way sites are measured by integrating data from an online consumer research panel (www.mrweb.com/drno/news4546.htm ). The company is online at www.nielsennetratings.com.
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