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Purisma Tool Consolidates Customer Data
US-based customer identity management specialist Purisma has launched Customer Registry, a tool designed to provide organisations with in-depth, accurate pictures of their consumers based on data gathered from across the business and from external sources.
Customer Registry is designed to work across complex corporate structures and hierarchies. According to Purisma, the technology 'goes far beyond simple name and address matches to deliver highly accurate, reliable account identities'.
The tool works by connecting via the web to company-wide systems and external sources to collect consumer information, including data stored in different languages and formats. It then attempts to 'recognise, relate, reference and reconcile' the data to provide a single customer identity. Because automated matching cannot be 100% accurate, Purisma provides a 'data stewardship' application to enable audit and control processes.
Pete Daffern, CEO of Purisma, describes the advantages of the new product: 'In recognizing that customers may be complex organizations or have intricate but critical relationships, Purisma has delivered a revolutionary solution that supports the simplest or the most complex customer situation'.
The company is online at www.purisma.com.
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